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"...The
distinction between the virtual presence of writing and its
real presence on the page is a radical difference not to be
taken lightly....By potentially becoming hypertext "button,"
words on a screen become...actors in a dynamic play of
meaning....Keywords in hypertext, like verbs, have power of
action.
Derek
de Kerckhove, Connected Intelligence: The Arrival of
the Web Society (Somerville House,
1997)
